ago, there the problem of attention and motivation 
scarcely exists.

I have said that the medium is the message in the 
long run. It would be easy to explain and confirm 
this point historically. Print simply wiped out the 
main modes of oral education that had been 
devised in the Greco-Roman world and transmitted 
with the phonetic alphabet and the manuscript 
throughout the mediaeval period. And it ended that 
2,500-year pattern in a few decades. Today the 
monarchy of print has ended and an oligarchy of 
new media has usurped most of the power of that 
500-year-old monarchy. Each member of that